Coda will expand dealer network to 30 next year

Rear view of the Coda Sedan electric vehicle

Coda sold its first battery powered all electric sedan in March. Now, Coda Automotive is looking to expand its US dealership network to about 30 next year. Coda will add dealers in locales from Oregon to Florida next year as the company hopes to capture as much as 15% of the non luxury electric vehicle market in the US.

Coda has delivered about 100 cars since March, and they say they have orders for about 1000 more vehicles. The Coda Sedan has an EPA rated range of 88 miles which is higher than the Nissan Leaf by 15 miles.

Coda has raised $320 million in private funding to move forward with its efforts to build what it says would be the world’s least expensive mass-produced EV.

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Coda and the NHTSA recall 78 of the Coda Sedans

Grey Coda Sedan passenger side view while driving down road

Coda Automotive is recalling 78 of its Sedan models for what the National Highway Traffic Safety Administration says may have been improper installation of the side curtain airbags in the electric vehicles.

NHTSA said the Coda Sedan’s side airbags may not deploy in an accident as they should and that the automaker will notify the Sedan owners of the issue. Coda Automotive dealers will be responsible for the airbag inspections.

NHTSA added that there are no known injuries stemming from the faulty airbags.

Coda Automotive sold the first production Sedan EV back in March of this year. They haven’t released any sales data to date, but this recall indicates that at least 78 Coda Sedan electric vehicles were sold – there may be more out there that weren’t affected by the faulty airbags.

View the official Coda Sedan recall on the National Highway Traffic Safety Administration’s website: http://www-odi.nhtsa.dot.gov/recalls/results.cfm?rcl_id=12V409000&searchtype=quicksearch&summary=true&refurl=rss

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Coda Sedan iPad Art Car

Green Coda Sedan with funky vinyl wrap

As the LA Mobile Art festival kicks off it’s first year ever, Coda decided to get in on the action by entering an exhibit. It’s a 2012 Coda Sedan with a paint scheme designed using ‘paint by finger’ on the iPad. The Coda will be on display until August 25th.

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Coda Sedan sells to fleet

2012 Coda Sedan first fleet order

Coda Automotive recently announced it received it’s first fleet order. A division American Electric Power (AEP) in Ohio is the first fleet to order the Coda Electric Sedan. Coda Automotive CEO Bill Beasley clearly sees the future potentail with the new customer, saying “Not only does [AEP] provide electricity to millions of Americans, but their large fleet has many potential applications for electric vehicles, which could save their company money on rising fuel costs.” Coda Automotive sees the relationship as long lasting and is looking forward to helping AEP’s fleet become a leader in sustainability.

According to Coda Automotive, if a fleet adds just 1 Coda Electric Sedan they can save around $2,000 per year on fuel and maintenance costs.

AEP was impressed enough after sampling a Coda Sedan demonstrator last year that they chose to place an order. With the all-electric Coda Sedan having a range of 125 miles, it’s more suited to such fleet duties than other all-electric vehicles.

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Coda Sedan EV will be in dealerships this week

Coda Automotive has had a few problems with delays, and most recently, some issues with damaged parts it received from China. With those parts repaired, Coda is announcing that the Coda Sedan EV will be available for sale by the end of the week.

Coda’s 4 dealerships currently have the electric sedan available for test drives, but none of them have any Coda Sedans available to be purchased. Coda’s Los Angeles dealership is scheduled to receive its first 10 sedans for sale by midweek.

The Coda Sedan electric vehicle seats 5 adults,have an EPA-certified range of 88 miles, and has a base price of $38,145 including shipping.

Phil Murtaugh, Coda Automotive’s CEO, says “We have opted for slow production acceleration in order to ensure flawless execution at every step of our operating system[..]” Coda hopes to move forward smoothly, but slow enough that if problems are encountered they can be fixed before selling the vehicles to the public like Fisker did with the Karma. The Fisker Karma had 3 recall issues within months of it’s initial release.

2012 Coda Sedan forum

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Coda partners with Great Wall

Coda Automotive and Great Wall Auto

Coda Automotive has partnered with Great Wall Motors in an effort to lower the price tag of the Coda Sedan in the near future.

At the Beijing International Auto Show, Coda Automotive signed contracts with Great Wall Motors. The plan is to combine the strengths of both companies to develop a vehicle for North America, China, and Europe that would be a lower price than any other EV on the market. Their aim is for future Coda Sedan electric vehicles to compete with entry level gasoline powered vehicles on the market.

Coda brings their electric drive-train development experience and an entrance to the US Market. Great Wall Auto has chassis development experience and mass-production capability. Last year, Great Wall Auto sold 500,000 units last year in China and is the fasted growing automaker in China. Great Wall Auto is also the only Chinese company that is exporting vehicles to Europe.

No word of when the new Coda electric vehicles will hit the market, but it will surely be several years.

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Coda Experience Center

Way back in April of 2011, Coda Automotive released images of it’s experience center. It’s new store was going to be located in Westfield Century City in LA California and Coda planned to launch it in July 2011. The store was going to have an electric vehicle bar with an interactive learning display, a technology display that featured displays of the Coda Sedan technology, a test drive counter where customers could sign up for drives, and a test drive center in the parking garage below where customers could actually test drive the Coda Sedan. The Coda Experience center was said to be largely about education in order to help customers understand the differences between electric vehicles and gas vehicles and determine if a Coda Sedan made sense for them.

Coda Experience Center store front

Coda Experience Center

In September of 2011, Coda Automotive opened it’s first experience center in LA California. Coda Automotive announced the opening, saying they wanted to “open dialogue between consumers, provide a stress free purchase experience and ultimately accelerate the adoption of electric vehicles.”

Staying consistent with Coda Automotive’s brand image of being a green company, the Coda store features eco friendly building materials such as salvaged wood, energy efficient lighting, neutral concrete flooring and recycled stainless steel.

Located in the parking garage below the Coda Experience center, Coda’s test drive center offers customers an opportunity to take a Coda Sedan for a test drive. Drivers can also learn how to use an electric vehicle charger at one of the six parking spaces with dedicated EV chargers.

The Coda Sedan EV is a four door, five passenger all electric vehicle that delivers the utility of a modern sedan. The Coda Sedan electric vehicle has the largest trunk in its class and the flexibility of a 60/40 fold down rear seat.

New Coda Store

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Coda Sedan gets price cut

Back in September of 2010, Coda Automotive said the Coda electric Sedan would start at $44,900 US dollars. In 2010, CEO Kevin Czinger said “…there will be strong demand for what we think is the first real usable all-electric car that meets most peoples’ day-to-day driving needs.” Perhaps – if they had beat the Nissan Leaf to market. But at the original price, the Coda Electric Sedan would have been more than $8000 more than the Nissan Leaf.

Coda Automotive has since lowered the price on the Coda Electric Sedan to a more competitive $38,125 – this price includes an $895 destination charge and does not include any federal tax incentives or credits. After a $7500 federal tax credit, the Coda Electric Sedan would be just over $30,000.

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Coda Automotive SAP

In Palo Alto, Coda Automotive was at SAP. Coda Automotive SAP is the term many are using to refer to the video of Coda Automotive Executives talking about the Coda Sedan at SAP in Palo Alto.

To view the youtube video of the Coda executives, click here.

Somewhat confusing, is that there are another group of people searching Coda Automotive SAP – that’s because SAP professionals may be interested in working for Coda Automotive, a budding electric vehicle manufacturer with huge potential.

For those SAP searchers, click here

Happy Searching!

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